Build it digitally
80–90% of a formulation is settled on screen — nutrition, cost, claims and compliance — before a single trial batch is run.
- Formulation and nutrition simulation
- Ingredient swaps modelled before trials
- Cost per unit, early
Look up how your product gets made.
The formulation library for people who make food, drinks and personal care.
No brief for “” yet.Tell us what you are building and we will route it to the team.
Featured briefs
How the product is built, what it can claim, and roughly what it costs to make.
What Bettrlabs does
Settle it on screen. Then make it.
Most of a product is decided long before a factory is involved. We move that part into software, so the physical spend only happens on things worth making.
Check it before you spend
Regulatory, ingredient, claims and label review against applicable FSSAI requirements — so problems surface at the file stage, not at the print stage.
- Compliance findings graded by severity
- Claims tested against thresholds
- Artwork reviewed before print
Make it real
Labs, pilot runs and a qualified manufacturing network take the file through to a validated first batch — at our labs or yours.
- Prototype, testing and shelf-life
- Manufacturer matching and tech transfer
- QC spec locked for every batch
Where you are
Start from where you actually are.
Five situations, five different first steps. Pick the one that sounds like you.
I am working out what to buildOpen the library, read full briefs, and buy a digital formulation when one is worth testing.Build PassFreeI know the product. I need it made.One product from brief to a validated first batch, handed over as a file you own.Buildfrom ₹49,990I launch several products a yearWe fund the approved build and carry the risk. You pay when a product manufactures.Co-Buildfrom ₹1,49,000/yrI already have an R&D team and factoriesThe Bettrlabs R&D layer running inside your own teams, on your own product data.Enterprisefrom ₹11,99,900/yrI run a lab, a factory or supply ingredientsWork comes to you already specified — brief, spec and volumes settled before it lands.PartnershipsApply
Go
Two doors. Four ways in.
Two you can open yourself, right now. Two start with a conversation. Pricing for all four lives on Pricing.
Open it yourself
uat-go-bettrlabs.pages.devBuild Pass
FreeSearch the library, save what matters, ask questions and buy digital formulations from ₹4,999.
02Build
from ₹49,990 / projectTake one product all the way — digital build, physical development and scale-up — in the same workspace.
Start with a conversation
A 30-minute callCo-Build
from ₹1,49,000 / year + Build & CareWe fund the build and carry the risk. You pay a production-linked fee only when the product manufactures.
04Enterprise
from ₹11,99,900 / yearThe Bettrlabs R&D layer inside your own teams and factories, with custom workflows.
Why it matters
Most of what R&D costs is spent on products that never ship.
₹25–40 lakh
The typical cost of a SKU that breaks after development — spent whether or not it ever reaches a shelf.
Our own model — the working is on Pricing
8–12 weeks
Per product on the Co-Build route, with several running in parallel rather than one at a time.
Co-Build model, against six to nine months alone — see the portfolio view
80–90%
Of the formulation settled digitally — direction, nutrition, cost and compliance — before any physical spend.
How we work — Digital Build, from ₹4,999
Start here
Start with what you're building.
Search it first. Get a Build Pass when you want to keep it and order the work.